START UPS, EQUITY AND THE RISKY BUSINESS
One challenge for start-ups in new product development is resourcing to support early stage development…how does one motivate people to jump into a risky proposition openly and fairly when there are better odds of success down the Casino? How does one motivate professionals to help spearhead a new product venture? Product development large and small requires a ‘sizeable’ bucket of resource…read…time, perseverance, enthusiasm, expertise, management…grit and determination.
Moving along the often rickety path from initial idea to turning a dollar and actually selling a unit…the ‘how funding works’ info graphic developed by Anna Vital is a nice reference that elegantly represents funding scenarios and also, the equity realities that motivate friends and family, professionals and investors etc…to get on board and be part of something new and hopefully exciting…i’ts worth checking out!
