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HOW CREATIVITY IS HELPED BY FAILURE
Matthew Syed is the author of Black Box Thinking and presents this thoughtful article on creativity.
The article provides a potent insight into the design process and what it takes to achieve sophisticated product outcomes.
James Dyson…takes it to another level with over 5000 prototypes to generate his first mechanical marvel.
Very much aligned with John Cleese and musings on the conditions required to be creative… practical, thought provoking and humorous.
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